How Visionary Broadband Transformed Commission Tracking with HubSpot
Visionary Broadband moves sales commission tracking and reporting from spreadsheets to HubSpot.
OVERVIEW From Spreadsheets to Seamless
Visionary Broadband, a leader in secure internet and networking solutions, has built its reputation on delivering fast, reliable, and scalable connectivity to businesses and consumers alike.
As they expanded their operations, ensuring seamless communication and efficiency within their teams became a priority. However, while their external technology and services were cutting-edge, their internal commission tracking process was outdated and cumbersome.
CHALLENGE The Spreadsheet Struggle
Every month, Visionary Broadband’s finance and sales leadership teams faced the same grueling challenge: calculating and distributing commission payments manually using spreadsheets. Despite having all their sales data in HubSpot, commission tracking remained a separate, siloed process that required constant data exports, endless formula troubleshooting, and a high risk of human error.
For Visionary Broadband, this approach created several major pain points:
- Time-Consuming Calculations: Commission structures varied by product and deal type, making it difficult to apply consistent formulas manually.
- Data Discrepancies: With multiple teams referencing different versions of spreadsheets, errors and misalignment were common.
- Lack of Transparency: Reps had no real-time visibility into their commissions, leading to frequent inquiries and disputes that took up valuable time.
Visionary Broadband knew they needed a better way—one that aligned their commission tracking directly with their existing CRM and eliminated the headaches of spreadsheet-based calculations.
SOLUTIONS Bringing Commissions into HubSpot
When Visionary Broadband discovered Commissions for HubSpot, they saw the opportunity to create a seamless, automated commission-tracking system where all the data already lived. Rather than pulling sales records into a separate tool, they could calculate commissions in real-time based on HubSpot deal data, ensuring accuracy and efficiency without the spreadsheet chaos.
Working closely with our team, Visionary Broadband implemented a streamlined commission structure inside HubSpot, fully integrated with their sales pipeline. The process included:
- Automating Commission Calculations – Visionary Broadband set up logic-based rules that automatically calculated commission amounts based on deal values, product types, and individual rep structures.
- Creating Real-Time Visibility – Sales reps and managers could now access a live commission dashboard in HubSpot, eliminating the need for constant follow-ups with finance.
- Reducing Manual Work – Instead of exporting data for review, finance and leadership teams could generate reports directly in HubSpot, ensuring that all commission data aligned with real-time deal records.
- Improving Accuracy and Compliance – With commissions tied directly to deals, discrepancies were eliminated, and finance teams had audit-ready tracking of all payouts.
IMPACT A Game-Changer for Sales & Finance
The transformation was immediate. Within the first month of using Commissions for HubSpot, Visionary Broadband’s leadership saw a measurable impact across the organization:
- 70% Reduction in Time Spent on Commission Calculations – Finance teams no longer had to spend hours reconciling numbers in spreadsheets.
- 100% Real-Time Visibility for Sales Reps – Instead of waiting until the end of the month for a commission report, reps could see their earnings as soon as deals were closed.
- Faster Payouts – With commission calculations happening automatically, sales reps received their earnings on time, boosting motivation and performance.
- Zero Data Discrepancies – With all commission calculations happening inside HubSpot, errors from manual data entry were completely eliminated.
WHY THIS MATTERS Aligning Incentives for Growth
For Visionary Broadband, the shift from spreadsheets to an integrated commission system wasn’t just about making the finance team’s job easier—it was about aligning incentives to drive growth.
By giving reps instant insight into their earnings, they could better strategize around deals, focus on high-impact opportunities, and stay motivated throughout the month. Managers, meanwhile, had clear oversight into performance, allowing them to coach and support their teams more effectively. And for finance, the move to automated commission tracking meant more confidence in the numbers, smoother payroll processes, and stronger alignment with sales.
Conclusion: The Future of Commission Tracking
For Visionary Broadband, implementing Commissions for HubSpot was a game-changer. By eliminating spreadsheets, they streamlined operations, improved accuracy, and empowered their sales team with real-time insights. Most importantly, they aligned their commission structure directly with their day-to-day workflows, ensuring that sales, finance, and leadership all had the visibility and efficiency they needed to drive revenue growth.
With their new system in place, Visionary Broadband is positioned to scale faster, reward their team more effectively, and stay focused on what they do best—delivering exceptional networking and security solutions to their clients.
For any organization still managing commissions manually, Visionary Broadband’s story is a clear reminder: if your sales data already lives in HubSpot, your commission tracking should too.
