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selling</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Product%20Excellence%20award.png</image:loc><image:caption>Product Excellence award</image:caption><image:title>Product Excellence award</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/resultados%20de%20plantilla%20caso%20anahuac.png</image:loc><image:caption>resultados de plantilla caso anahuac</image:caption><image:title>resultados de plantilla caso anahuac</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Reuniones%201a%20auditor%C3%ADa.png</image:loc><image:caption>Reuniones 1a auditoría</image:caption><image:title>Reuniones 1a auditoría</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Resultados%20plantillas.png</image:loc><image:caption>Resultados plantillas</image:caption><image:title>Resultados plantillas</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2.png</image:loc><image:caption>successcase-background2</image:caption><image:title>successcase-background2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_platform.svg</image:loc><image:caption>icon_platform</image:caption><image:title>icon_platform</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Resultados%20llamadas.png</image:loc><image:caption>Resultados llamadas</image:caption><image:title>Resultados llamadas</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Llamadas%201a%20auditor%C3%ADa%20(2).png</image:loc><image:caption>Llamadas 1a auditoría (2)</image:caption><image:title>Llamadas 1a auditoría (2)</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Resultados%20documentos.png</image:loc><image:caption>Resultados documentos</image:caption><image:title>Resultados documentos</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/anahuac-logo-white.svg</image:loc><image:caption>anahuac-logo-white</image:caption><image:title>anahuac-logo-white</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Ejemplo%20videoselling%201.png</image:loc><image:caption>Ejemplo videoselling 1</image:caption><image:title>Ejemplo videoselling 1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Landing-Pages/Directory/LP%20background%202.png</image:loc><image:caption>LP background 2</image:caption><image:title>LP background 2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Landing-Pages/Directory/LP%20background%201.png</image:loc><image:caption>LP background 1</image:caption><image:title>LP background 1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background1.png</image:loc><image:caption>successcase-background1</image:caption><image:title>successcase-background1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Resultados%20secuencias%20caso%20anahuac.png</image:loc><image:caption>Resultados secuencias caso anahuac</image:caption><image:title>Resultados secuencias caso anahuac</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Tiempo%20de%20respuesta%20septiembre.png</image:loc><image:caption>Tiempo de respuesta septiembre</image:caption><image:title>Tiempo de respuesta septiembre</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/ig_case-study_cover-background_anahuac-queretaro.jpg</image:loc><image:caption>ig_case-study_cover-background_anahuac-queretaro</image:caption><image:title>ig_case-study_cover-background_anahuac-queretaro</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Tiempo%20de%20respuesta%20enero.png</image:loc><image:caption>Tiempo de respuesta enero</image:caption><image:title>Tiempo de respuesta enero</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Reuniones%201a%20auditor%C3%ADa-2.png</image:loc><image:caption>Reuniones 1a auditoría-2</image:caption><image:title>Reuniones 1a auditoría-2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Documentos%201a%20auditor%C3%ADa.png</image:loc><image:caption>Documentos 1a auditoría</image:caption><image:title>Documentos 1a auditoría</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Llamadas%201a%20auditor%C3%ADa.png</image:loc><image:caption>Llamadas 1a auditoría</image:caption><image:title>Llamadas 1a auditoría</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-2.png</image:loc><image:caption>successcase-background2-2</image:caption><image:title>successcase-background2-2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/An%C3%A1huac%20Quer%C3%A9taro/Tiempo%20de%20respuesta%20noviembre.png</image:loc><image:caption>Tiempo de respuesta noviembre</image:caption><image:title>Tiempo de respuesta noviembre</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_industry.svg</image:loc><image:caption>icon_industry</image:caption><image:title>icon_industry</image:title></image:image><lastmod>2023-06-27</lastmod></url><url><loc>https://www.instrumental.net/blog/6-sem-certifications-for-2023</loc><image:image><image:loc>https://www.instrumental.net/hubfs/Instrumental_blog/_Blog%20Covers%20ENG%20(NAM)%20(77).png</image:loc><image:caption>_Blog Covers ENG (NAM) (77)</image:caption><image:title>_Blog Covers ENG (NAM) (77)</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Instrumental_blog/Google-Analytics-4-Banner.jpg</image:loc><image:caption>Google-Analytics-4-Banner</image:caption><image:title>Google-Analytics-4-Banner</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Instrumental_blog/m_google_adwords_pasara_a_llamarse_google_ads.png</image:loc><image:caption>m_google_adwords_pasara_a_llamarse_google_ads</image:caption><image:title>m_google_adwords_pasara_a_llamarse_google_ads</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Instrumental_blog/semrush-com.png</image:loc><image:caption>semrush-com</image:caption><image:title>semrush-com</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Instrumental_blog/_Blog%20Covers%20ENG%20(NAM).gif</image:loc><image:caption>_Blog Covers ENG (NAM)</image:caption><image:title>_Blog Covers ENG (NAM)</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Instrumental_blog/NAM%20Blogs/_Blog%20Covers%20ENG%20(NAM)%20(76).png</image:loc><image:caption>_Blog Covers ENG (NAM) (76)</image:caption><image:title>_Blog Covers ENG (NAM) (76)</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Instrumental_blog/06_211025_CompanyEC_16x9__30fps__1080-1.gif</image:loc><image:caption>06_211025_CompanyEC_16x9__30fps__1080-1</image:caption><image:title>06_211025_CompanyEC_16x9__30fps__1080-1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/team_photos/MiaL_900_1.png</image:loc><image:caption>MiaL_900_1</image:caption><image:title>MiaL_900_1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Instrumental_blog/How%20to%20get%20your%20HubSpot%20Inbound%20Certification%20in%20South%20Africa.webp</image:loc><image:caption>How to get your HubSpot Inbound Certification in South Africa</image:caption><image:title>How to get your HubSpot Inbound Certification in South Africa</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><lastmod>2023-07-12</lastmod></url><url><loc>https://www.instrumental.net/portfolio/marketo-to-hubspot-migration-keet-health</loc><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_apps_multipay-01.svg</image:loc><image:caption>icon_apps_multipay-01</image:caption><image:title>icon_apps_multipay-01</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background1.png</image:loc><image:caption>successcase-background1</image:caption><image:title>successcase-background1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_demystity-your-services.svg</image:loc><image:caption>icon_demystity-your-services</image:caption><image:title>icon_demystity-your-services</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-2.png</image:loc><image:caption>successcase-background2-2</image:caption><image:title>successcase-background2-2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2.png</image:loc><image:caption>successcase-background2</image:caption><image:title>successcase-background2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Keet%20Health/keet-health-white.png</image:loc><image:caption>keet-health-white</image:caption><image:title>keet-health-white</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Keet%20Health/ig_case-study_cover-background_keet-health.jpg</image:loc><image:caption>ig_case-study_cover-background_keet-health</image:caption><image:title>ig_case-study_cover-background_keet-health</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_elevate-your-brand.svg</image:loc><image:caption>icon_elevate-your-brand</image:caption><image:title>icon_elevate-your-brand</image:title></image:image><lastmod>2024-08-14</lastmod></url><url><loc>https://www.instrumental.net/portfolio/enterprise-website-redesign-on-hubspot-cms</loc><video:video><video:thumbnail_loc>https://www.instrumental.net/hubfs/Impact%20Award%20Videos/Testamonial%20-%20Senior%20Market%20Sales.mp4/medium.jpg</video:thumbnail_loc><video:title>Testamonial 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Report</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-2.png</image:loc><image:caption>successcase-background2-2</image:caption><image:title>successcase-background2-2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background1.png</image:loc><image:caption>successcase-background1</image:caption><image:title>successcase-background1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Marketing%20Hub.png</image:loc><image:caption>Marketing Hub</image:caption><image:title>Marketing Hub</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/CMS%20Hub.png</image:loc><image:caption>CMS Hub</image:caption><image:title>CMS Hub</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Landing-Pages/Directory/LP%20background%202.png</image:loc><image:caption>LP background 2</image:caption><image:title>LP background 2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/2023%20-%20CMS%20Q4%20-%20Success%20Story/ig_case-study_cover-background_sms.png</image:loc><image:caption>ig_case-study_cover-background_sms</image:caption><image:title>ig_case-study_cover-background_sms</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Sales%20Hub.png</image:loc><image:caption>Sales Hub</image:caption><image:title>Sales Hub</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/2023%20Impact%20Award%20Product%20Excellence%20-%20SMS/23%20Impact%20Award%20Product%20Excellence.png</image:loc><image:caption>23 Impact Award Product 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(1)</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_industry.svg</image:loc><image:caption>icon_industry</image:caption><image:title>icon_industry</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Mavi%20Farmaceutica/mavi-farmaceutica-logo-white.png</image:loc><image:caption>mavi-farmaceutica-logo-white</image:caption><image:title>mavi-farmaceutica-logo-white</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Mavi%20Farmaceutica/ig_case-study_cover-background_mavi.jpg</image:loc><image:caption>ig_case-study_cover-background_mavi</image:caption><image:title>ig_case-study_cover-background_mavi</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2.png</image:loc><image:caption>successcase-background2</image:caption><image:title>successcase-background2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background1.png</image:loc><image:caption>successcase-background1</image:caption><image:title>successcase-background1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/2-Mar-30-2023-10-52-30-9599-PM.png</image:loc><image:caption>2-Mar-30-2023-10-52-30-9599-PM</image:caption><image:title>2-Mar-30-2023-10-52-30-9599-PM</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Mavi%20Farmaceutica/1679937861161.jpg</image:loc><image:caption>1679937861161</image:caption><image:title>1679937861161</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Mavi%20Farmaceutica/1679938182534.jpg</image:loc><image:caption>1679938182534</image:caption><image:title>1679938182534</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Mavi%20Farmaceutica/1680027385162.jpg</image:loc><image:caption>1680027385162</image:caption><image:title>1680027385162</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_adquired-service.svg</image:loc><image:caption>icon_adquired-service</image:caption><image:title>icon_adquired-service</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Mavi%20Farmaceutica/Captura%20de%20Pantalla%202023-03-07%20a%20la(s)%2017.46.10.png</image:loc><image:caption>Captura de Pantalla 2023-03-07 a la(s) 17.46.10</image:caption><image:title>Captura de Pantalla 2023-03-07 a la(s) 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Pantalla 2023-03-27 a la(s) 11.35.46</image:caption><image:title>Captura de Pantalla 2023-03-27 a la(s) 11.35.46</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Mavi%20Farmaceutica/1679937861092.jpg</image:loc><image:caption>1679937861092</image:caption><image:title>1679937861092</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/3-Mar-30-2023-10-52-30-9822-PM.png</image:loc><image:caption>3-Mar-30-2023-10-52-30-9822-PM</image:caption><image:title>3-Mar-30-2023-10-52-30-9822-PM</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Mavi%20Farmaceutica/Dise%C3%B1o%20sin%20t%C3%ADtulo.png</image:loc><image:caption>Diseño sin título</image:caption><image:title>Diseño sin título</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-2.png</image:loc><image:caption>successcase-background2-2</image:caption><image:title>successcase-background2-2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Mavi%20Farmaceutica/1680027385155.jpg</image:loc><image:caption>1680027385155</image:caption><image:title>1680027385155</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_platform.svg</image:loc><image:caption>icon_platform</image:caption><image:title>icon_platform</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/5-Mar-30-2023-10-52-30-5195-PM.png</image:loc><image:caption>5-Mar-30-2023-10-52-30-5195-PM</image:caption><image:title>5-Mar-30-2023-10-52-30-5195-PM</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Mavi%20Farmaceutica/1679937861062.jpg</image:loc><image:caption>1679937861062</image:caption><image:title>1679937861062</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-1.png</image:loc><image:caption>successcase-background2-1</image:caption><image:title>successcase-background2-1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/testimonial_flares.png</image:loc><image:caption>testimonial_flares</image:caption><image:title>testimonial_flares</image:title></image:image><lastmod>2023-04-17</lastmod></url><url><loc>https://www.instrumental.net/blog/the-role-of-e-commerce-services-for-brands-is-shifting</loc><image:image><image:loc>https://www.instrumental.net/hubfs/Digital-OD/Digital-OD-E-commerce/canyon-ancients-%20650-330.png</image:loc><image:caption>canyon-ancients- 650-330</image:caption><image:title>canyon-ancients- 650-330</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/team_photos/2017/Ron_1_400.png</image:loc><image:caption>Ron_1_400</image:caption><image:title>Ron_1_400</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><lastmod>2024-04-12</lastmod></url><url><loc>https://www.instrumental.net/portfolio/increasing-deal-value-hubspot-sales-crm</loc><image:image><image:loc>https://www.instrumental.net/hubfs/CMS%20Hub.png</image:loc><image:caption>CMS Hub</image:caption><image:title>CMS Hub</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-2.png</image:loc><image:caption>successcase-background2-2</image:caption><image:title>successcase-background2-2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Marketing%20Hub.png</image:loc><image:caption>Marketing Hub</image:caption><image:title>Marketing Hub</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-1.png</image:loc><image:caption>successcase-background2-1</image:caption><image:title>successcase-background2-1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/HubSpot_ImpactAwards_2021_GBSales.png</image:loc><image:caption>HubSpot_ImpactAwards_2021_GBSales</image:caption><image:title>HubSpot_ImpactAwards_2021_GBSales</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Lead%20Response%20Time%202%20-%20Craneworks.png</image:loc><image:caption>Lead Response Time 2 - Craneworks</image:caption><image:title>Lead Response Time 2 - Craneworks</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Landing-Pages/Directory/LP%20background%202.png</image:loc><image:caption>LP background 2</image:caption><image:title>LP background 2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/HubSpot%20Hub%20Logos/Sales%20Hub.png</image:loc><image:caption>Sales Hub</image:caption><image:title>Sales Hub</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Routing.png</image:loc><image:caption>Routing</image:caption><image:title>Routing</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Landing-Pages/Directory/LP%20background%201.png</image:loc><image:caption>LP background 1</image:caption><image:title>LP background 1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Crane%20Works/craneworks-casestudy-logo-compressed.png</image:loc><image:caption>craneworks-casestudy-logo-compressed</image:caption><image:title>craneworks-casestudy-logo-compressed</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Lead%20Response%20Time%20-%20Craneworks.png</image:loc><image:caption>Lead Response Time - Craneworks</image:caption><image:title>Lead Response Time - Craneworks</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Activity%20Count.png</image:loc><image:caption>Activity Count</image:caption><image:title>Activity Count</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Crane%20Works/ig_case-study_cover-background_craneworks.jpg</image:loc><image:caption>ig_case-study_cover-background_craneworks</image:caption><image:title>ig_case-study_cover-background_craneworks</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2.png</image:loc><image:caption>successcase-background2</image:caption><image:title>successcase-background2</image:title></image:image><lastmod>2023-06-24</lastmod></url><url><loc>https://www.instrumental.net/blog/removing-compliance-bottlenecks-with-grammarly-business-and-hubspot</loc><image:image><image:loc>https://www.instrumental.net/hubfs/Grammarly%20-%20HS%20(1).png</image:loc><image:caption>Grammarly - HS (1)</image:caption><image:title>Grammarly - HS 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Logo</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><lastmod>2024-11-05</lastmod></url><url><loc>https://www.instrumental.net/blog/salesforce-to-hubspot-sales-enterprise-migration</loc><video:video><video:thumbnail_loc>https://www.instrumental.net/hubfs/HubSpot-CRM-Suite-Video-Series/Video-Onboarding-Your-HubSpot-CRM-Suite.mp4/medium.jpg</video:thumbnail_loc><video:title>Video-Onboarding-Your-HubSpot-CRM-Suite</video:title><video:description>Video-Onboarding-Your-HubSpot-CRM-Suite</video:description><video:content_loc>https://www.instrumental.net/hubfs/HubSpot-CRM-Suite-Video-Series/Video-Onboarding-Your-HubSpot-CRM-Suite.mp4</video:content_loc><video:duration>110</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.instrumental.net/hubfs/HubSpot-CRM-Suite-Video-Series/Video-4-Migrating-Your-Existing-Data-to-Hubspot-v1.mp4/medium.jpg</video:thumbnail_loc><video:title>Video-4-Migrating-Your-Existing-Data-to-Hubspot-v1</video:title><video:description>Video-4-Migrating-Your-Existing-Data-to-Hubspot-v1</video:description><video:content_loc>https://www.instrumental.net/hubfs/HubSpot-CRM-Suite-Video-Series/Video-4-Migrating-Your-Existing-Data-to-Hubspot-v1.mp4</video:content_loc><video:duration>105</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/team_photos/2017/Eric_1_400.png</image:loc><image:caption>Eric_1_400</image:caption><image:title>Eric_1_400</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Instrumental_blog/NAM%20Blogs/_Blog%20Covers%20ENG%20(NAM)%20(29).png</image:loc><image:caption>_Blog Covers ENG (NAM) (29)</image:caption><image:title>_Blog Covers ENG (NAM) (29)</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Imported_Blog_Media/HubSpot%20Review%20-%20Matt%20Hemstreet.png</image:loc><image:caption>HubSpot Review - Matt Hemstreet</image:caption><image:title>HubSpot Review - Matt Hemstreet</image:title></image:image><lastmod>2023-04-28</lastmod></url><url><loc>https://www.instrumental.net/blog/how-to-create-a-mirror-pipeline-in-hubspot-without-losing-data</loc><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/DD-MirrorPipeline.png</image:loc><image:caption>DD-MirrorPipeline</image:caption><image:title>DD-MirrorPipeline</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Amanda%20profile%20image.png</image:loc><image:caption>Amanda profile image</image:caption><image:title>Amanda profile image</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><lastmod>2025-11-07</lastmod></url><url><loc>https://www.instrumental.net/portfolio/bank-increases-digital-conversions-hubspot</loc><video:video><video:thumbnail_loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Crews/Impact%20Award%20-%20Crews%20Bank%20-%20Hubspot%20encode.mp4/medium.jpg</video:thumbnail_loc><video:title>Crews Bank &amp;amp; Trust 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config</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_apps_deal-duplicator-02.svg</image:loc><image:caption>icon_apps_deal-duplicator-02</image:caption><image:title>icon_apps_deal-duplicator-02</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2.png</image:loc><image:caption>successcase-background2</image:caption><image:title>successcase-background2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Tyndall%20Case%20Study/FCU%20-%20csv%20extracts.png</image:loc><image:caption>FCU - csv extracts</image:caption><image:title>FCU - csv extracts</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Tyndall/ig_case-study_cover-background_tyndall.png</image:loc><image:caption>ig_case-study_cover-background_tyndall</image:caption><image:title>ig_case-study_cover-background_tyndall</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-2.png</image:loc><image:caption>successcase-background2-2</image:caption><image:title>successcase-background2-2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background1.png</image:loc><image:caption>successcase-background1</image:caption><image:title>successcase-background1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/FCU%20White%20Label/white-label-fcu-tile-v2.png</image:loc><image:caption>white-label-fcu-tile-v2</image:caption><image:title>white-label-fcu-tile-v2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Arch%20Map%20Visual%202.png</image:loc><image:caption>Arch 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2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/FCU%20White%20Label/white-label-v1.svg</image:loc><image:caption>white-label-v1</image:caption><image:title>white-label-v1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_increase-lead-generation.svg</image:loc><image:caption>icon_increase-lead-generation</image:caption><image:title>icon_increase-lead-generation</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_apps_multipay-01.svg</image:loc><image:caption>icon_apps_multipay-01</image:caption><image:title>icon_apps_multipay-01</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Tyndall%20Case%20Study/FCU%20-%20marketing%20workflows.png</image:loc><image:caption>FCU 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Guide</image:caption><image:title>LMS 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LMS</image:title></image:image><lastmod>2024-06-17</lastmod></url><url><loc>https://www.instrumental.net/blog/why-your-ai-strategy-fails-without-operational-workflow-clarity</loc><image:image><image:loc>https://www.instrumental.net/hubfs/Why-Your-AI-Strategy-Fails-Without-Operational-Workflow-Clarity.png</image:loc><image:caption>Why-Your-AI-Strategy-Fails-Without-Operational-Workflow-Clarity</image:caption><image:title>Why-Your-AI-Strategy-Fails-Without-Operational-Workflow-Clarity</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/team_photos/2017/Eric_1_400.png</image:loc><image:caption>Eric_1_400</image:caption><image:title>Eric_1_400</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Agentic%20Workflows%20(Transparent).png</image:loc><image:caption>Agentic Workflows (Transparent)</image:caption><image:title>Agentic Workflows (Transparent)</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><lastmod>2026-05-19</lastmod></url><url><loc>https://www.instrumental.net/portfolio/pharmacy-tech-salesforce-to-hubspot-migration</loc><video:video><video:thumbnail_loc>https://www.instrumental.net/hubfs/Impact%20Award%20Videos/InterLink%20AI%20Salesforce%20to%20HubSpot%20Migration.mp4/medium.jpg</video:thumbnail_loc><video:title>Pharmacy tech company leaves Salesforce for HubSpot, improves results</video:title><video:description>Ally Thompson talks about the impact on InterLink's business following a migration from Salesforce to 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performance</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2.png</image:loc><image:caption>successcase-background2</image:caption><image:title>successcase-background2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/InterLink%20AI/ig_website_client-banner_interlink-ai.jpg</image:loc><image:caption>ig_website_client-banner_interlink-ai</image:caption><image:title>ig_website_client-banner_interlink-ai</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Service%20Hub.png</image:loc><image:caption>Service 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1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/InterLink%20AI/interlinkai-logo-white.png</image:loc><image:caption>interlinkai-logo-white</image:caption><image:title>interlinkai-logo-white</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Sales%20Hub.png</image:loc><image:caption>Sales Hub</image:caption><image:title>Sales 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credits</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/Numbers/icon_workflow_number-1_01.svg</image:loc><image:caption>icon_workflow_number-1_01</image:caption><image:title>icon_workflow_number-1_01</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/02%20Services/Apps/Magic-Workflows/Notes%20Plus.svg</image:loc><image:caption>Notes Plus</image:caption><image:title>Notes 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background 1</image:caption><image:title>LP background 1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-1.png</image:loc><image:caption>successcase-background2-1</image:caption><image:title>successcase-background2-1</image:title></image:image><lastmod>2024-05-06</lastmod></url><url><loc>https://www.instrumental.net/portfolio/insellerate-to-hubspot-migration</loc><video:video><video:thumbnail_loc>https://www.instrumental.net/hubfs/HubSpot-CRM-Suite-Video-Series/Video-Onboarding-Your-HubSpot-CRM-Suite.mp4/medium.jpg</video:thumbnail_loc><video:title>Video-Onboarding-Your-HubSpot-CRM-Suite</video:title><video:description>Video-Onboarding-Your-HubSpot-CRM-Suite</video:description><video:content_loc>https://www.instrumental.net/hubfs/HubSpot-CRM-Suite-Video-Series/Video-Onboarding-Your-HubSpot-CRM-Suite.mp4</video:content_loc><video:duration>110</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_apps_deal-duplicator-02.svg</image:loc><image:caption>icon_apps_deal-duplicator-02</image:caption><image:title>icon_apps_deal-duplicator-02</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_demystity-your-services.svg</image:loc><image:caption>icon_demystity-your-services</image:caption><image:title>icon_demystity-your-services</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-1.png</image:loc><image:caption>successcase-background2-1</image:caption><image:title>successcase-background2-1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Smartfi/ig_website_client-banner_smartfi.png</image:loc><image:caption>ig_website_client-banner_smartfi</image:caption><image:title>ig_website_client-banner_smartfi</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Smartfi/smartfi-reverse-logo.png</image:loc><image:caption>smartfi-reverse-logo</image:caption><image:title>smartfi-reverse-logo</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Smartfi/ig_case-study_cover-background_smartfi.png</image:loc><image:caption>ig_case-study_cover-background_smartfi</image:caption><image:title>ig_case-study_cover-background_smartfi</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Smartfi/rachel-brod-smartfi.jpeg</image:loc><image:caption>rachel-brod-smartfi</image:caption><image:title>rachel-brod-smartfi</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background1.png</image:loc><image:caption>successcase-background1</image:caption><image:title>successcase-background1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-2.png</image:loc><image:caption>successcase-background2-2</image:caption><image:title>successcase-background2-2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_apps_multipay-01.svg</image:loc><image:caption>icon_apps_multipay-01</image:caption><image:title>icon_apps_multipay-01</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Icons/UI%20Icons/icon_increase-lead-generation.svg</image:loc><image:caption>icon_increase-lead-generation</image:caption><image:title>icon_increase-lead-generation</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2.png</image:loc><image:caption>successcase-background2</image:caption><image:title>successcase-background2</image:title></image:image><lastmod>2024-11-26</lastmod></url><url><loc>https://www.instrumental.net/portfolio/healthcare-migration-marketo-to-hubspot</loc><video:video><video:thumbnail_loc>https://www.instrumental.net/hubfs/Impact%20Award%20Videos/Impact%20Award%20-%20HealthSparQ.mp4/medium.jpg</video:thumbnail_loc><video:title>Healthcare Platforms Moves from Marketo to HubSpot</video:title><video:description>Hear Anna and Carmin describe their journey to HubSpot, and the fantastic results.</video:description><video:content_loc>https://www.instrumental.net/hubfs/Impact%20Award%20Videos/Impact%20Award%20-%20HealthSparQ.mp4</video:content_loc><video:duration>213</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Landing-Pages/Directory/LP%20background%201.png</image:loc><image:caption>LP background 1</image:caption><image:title>LP background 1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Landing-Pages/Directory/LP%20background%202.png</image:loc><image:caption>LP background 2</image:caption><image:title>LP background 2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-2.png</image:loc><image:caption>successcase-background2-2</image:caption><image:title>successcase-background2-2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/healthsparq%20form%20conversion%20rate.png</image:loc><image:caption>healthsparq form conversion rate</image:caption><image:title>healthsparq form conversion rate</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/hubspot%20marketing%20hub.png</image:loc><image:caption>hubspot marketing hub</image:caption><image:title>hubspot marketing 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Types of SERP Features</image:caption><image:title>Different Types of SERP Features</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/team_photos/MiaL_900_1.png</image:loc><image:caption>MiaL_900_1</image:caption><image:title>MiaL_900_1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><lastmod>2024-03-22</lastmod></url><url><loc>https://www.instrumental.net/portfolio/atlas-van-lines-hubspot-implementation</loc><image:image><image:loc>https://www.instrumental.net/hubfs/Atlas%20Success%20Story/organic%20keyword%20performance.png</image:loc><image:caption>organic keyword 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hub</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Atlas/logo-atlas-white.svg</image:loc><image:caption>logo-atlas-white</image:caption><image:title>logo-atlas-white</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Teamwork%20Spaces%20KB%20Images/Mike_1-1.png</image:loc><image:caption>Mike_1-1</image:caption><image:title>Mike_1-1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-1.png</image:loc><image:caption>successcase-background2-1</image:caption><image:title>successcase-background2-1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://www.instrumental.net/blog/can-you-improve-customer-retention-with-ai-enhanced-delivery-and-product-logistics</loc><image:image><image:loc>https://www.instrumental.net/hubfs/How%20is%20AI%20reshaping%20logistics%20and%20transportation.png</image:loc><image:caption>How 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Error</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/team_photos/2017/Ron_1_400.png</image:loc><image:caption>Ron_1_400</image:caption><image:title>Ron_1_400</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Blog_Post_Images/Rende-Blogs/AMP.png</image:loc><image:caption>AMP</image:caption><image:title>AMP</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Digital-OD/Digital-OD-Search/GJ.png</image:loc><image:caption>GJ</image:caption><image:title>GJ</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Digital-OD/Digital-OD-Search/Cluster-model.png</image:loc><image:caption>Cluster-model</image:caption><image:title>Cluster-model</image:title></image:image><lastmod>2024-04-12</lastmod></url><url><loc>https://www.instrumental.net/apps/deal-duplicator-for-hubspot</loc><video:video><video:thumbnail_loc>https://www.instrumental.net/hubfs/Deal%20Duplicator%202.0%20Launch%20%5B2022%5D/Deal%20Duplicator%20Video%20%5BEnglish%5D.mp4/medium.jpg</video:thumbnail_loc><video:title>Now you can duplicate deals in HubSpot with the DealDuplicator App</video:title><video:description>Duplicating deals in HubSpot has never been easier and our host of advanced features makes your job even easier.</video:description><video:content_loc>https://www.instrumental.net/hubfs/Deal%20Duplicator%202.0%20Launch%20%5B2022%5D/Deal%20Duplicator%20Video%20%5BEnglish%5D.mp4</video:content_loc><video:duration>103</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>deal duplicator for hubspot</video:tag><video:tag>duplicate deals in hubspot </video:tag><video:tag>cloning a deal in hubspot</video:tag><video:tag>how to clon a deal on hubspot 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datos</image:caption><image:title>migrar 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old</image:caption><image:title>traffic old</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Peak%20HP.png</image:loc><image:caption>Peak HP</image:caption><image:title>Peak HP</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Content-Hub-25.png</image:loc><image:caption>Content-Hub-25</image:caption><image:title>Content-Hub-25</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2.png</image:loc><image:caption>successcase-background2</image:caption><image:title>successcase-background2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/PeakCreadit-Header.png</image:loc><image:caption>PeakCreadit-Header</image:caption><image:title>PeakCreadit-Header</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-1.png</image:loc><image:caption>successcase-background2-1</image:caption><image:title>successcase-background2-1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-2.png</image:loc><image:caption>successcase-background2-2</image:caption><image:title>successcase-background2-2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/nw%20old.png</image:loc><image:caption>nw old</image:caption><image:title>nw old</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ts%20old.png</image:loc><image:caption>ts old</image:caption><image:title>ts old</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/traffic%202.png</image:loc><image:caption>traffic 2</image:caption><image:title>traffic 2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/FeatureCard-PeakCredit.png</image:loc><image:caption>FeatureCard-PeakCredit</image:caption><image:title>FeatureCard-PeakCredit</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://www.instrumental.net/portfolio/salesforce-gainsight-to-hubspot-migration</loc><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Tagboard/tagboard-portfolio-tile.png</image:loc><image:caption>tagboard-portfolio-tile</image:caption><image:title>tagboard-portfolio-tile</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Segment.png</image:loc><image:caption>Segment</image:caption><image:title>Segment</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ops%20hub.png</image:loc><image:caption>ops 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Hub</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2.png</image:loc><image:caption>successcase-background2</image:caption><image:title>successcase-background2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Sales%20Hub.png</image:loc><image:caption>Sales Hub</image:caption><image:title>Sales Hub</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Snowflake.png</image:loc><image:caption>Snowflake</image:caption><image:title>Snowflake</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-2.png</image:loc><image:caption>successcase-background2-2</image:caption><image:title>successcase-background2-2</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Scorecard.png</image:loc><image:caption>Scorecard</image:caption><image:title>Scorecard</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background2-1.png</image:loc><image:caption>successcase-background2-1</image:caption><image:title>successcase-background2-1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Assets%20for%20Case%20Studies%20Pages/Tagboard/tagboard-logo.png</image:loc><image:caption>tagboard-logo</image:caption><image:title>tagboard-logo</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental_website/Instrumental-2023/Case%20Study%20Template/successcase-background1.png</image:loc><image:caption>successcase-background1</image:caption><image:title>successcase-background1</image:title></image:image><lastmod>2024-11-02</lastmod></url><url><loc>https://www.instrumental.net/blog/social-media-strategy-for-outdoor-industry-marketing-casey-lebrun</loc><image:image><image:loc>https://www.instrumental.net/hubfs/Digital-OD/50th-Anniversary/Sponsor_Assets/do_50th_banner_1.png</image:loc><image:caption>do_50th_banner_1</image:caption><image:title>do_50th_banner_1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/team_photos/2017/Ron_1_400.png</image:loc><image:caption>Ron_1_400</image:caption><image:title>Ron_1_400</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><lastmod>2024-04-12</lastmod></url><url><loc>https://www.instrumental.net/blog/outdoor-industry-marketing-for-b2c-using-linkedin</loc><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/team_photos/2017/Ron_1_400.png</image:loc><image:caption>Ron_1_400</image:caption><image:title>Ron_1_400</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/SourdoughMountainTop1.jpg_resize.jpg</image:loc><image:caption>SourdoughMountainTop1.jpg_resize</image:caption><image:title>SourdoughMountainTop1.jpg_resize</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Digital-OD/Digital-OD-Marketing/BI-multi-platform-purchase-pattern.jpg</image:loc><image:caption>BI-multi-platform-purchase-pattern</image:caption><image:title>BI-multi-platform-purchase-pattern</image:title></image:image><lastmod>2024-04-12</lastmod></url><url><loc>https://www.instrumental.net/hubspot-marketing-for-accountants</loc><video:video><video:thumbnail_loc>https://www.instrumental.net/hubfs/ascend-migrated/CPS%20Impact%20Award/Ryan%20CPS%20v1.mp4/medium.jpg</video:thumbnail_loc><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hub</image:caption><image:title>hubspot marketing hub</image:title></image:image><lastmod>2026-05-01</lastmod></url><url><loc>https://www.instrumental.net/blog/salesforce-hubspot-integration-migration-guide</loc><image:image><image:loc>https://www.instrumental.net/hubfs/ISO_27001-2022_Information_Security_Management_Wide.png</image:loc><image:caption>ISO_27001-2022_Information_Security_Management_Wide</image:caption><image:title>ISO_27001-2022_Information_Security_Management_Wide</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/Instrumental_blog/NAM%20Blogs/_Blog%20Covers%20ENG%20(NAM)%20(14).png</image:loc><image:caption>_Blog 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(5)</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/5-Apr-03-2023-10-42-52-9016-PM.png</image:loc><image:caption>5-Apr-03-2023-10-42-52-9016-PM</image:caption><image:title>5-Apr-03-2023-10-42-52-9016-PM</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/6-Apr-03-2023-10-42-47-5695-PM.png</image:loc><image:caption>6-Apr-03-2023-10-42-47-5695-PM</image:caption><image:title>6-Apr-03-2023-10-42-47-5695-PM</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype-blue.svg</image:loc><image:caption>instrumental-group_imagotype-blue</image:caption><image:title>instrumental-group_imagotype-blue</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/team_photos/MiaL_900_1.png</image:loc><image:caption>MiaL_900_1</image:caption><image:title>MiaL_900_1</image:title></image:image><image:image><image:loc>https://www.instrumental.net/hubfs/instrumental-group_imagotype.svg</image:loc><image:caption>instrumental-group_imagotype</image:caption><image:title>instrumental-group_imagotype</image:title></image:image><lastmod>2023-09-06</lastmod></url><url><loc>https://www.instrumental.net/majesco-to-hubspot-migration</loc><image:image><image:loc>https://www.instrumental.net/hubfs/hubspot%20marketing%20hub.png</image:loc><image:caption>hubspot 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