Block copy can be tricky. You don’t want to bore your readers with paragraph after paragraph of copy there are times when it’s important to explain things. If this is one of those times, we suggest balancing your copy against other page elements. Balance is really important for a positive user experience.

If you're really feeling long-winded you can load even more copy. Be sure to break it up a bit. No one wants to read 3,000 words of block content.